The digital marketing terrain is constantly adapting, presenting both opportunities and challenges. One of the most pressing challenges facing advertisers today is ad fraud, a pervasive concern that can waste advertising budgets and damage brand image. To combat this growing menace, it's essential to analyze the various types of ad fraud, their cau

Banner ads are a prevalent type of online advertising that appear on websites. They come in various sizes, from small rectangular graphics to larger, spanning banners that dominate the page. These media aim to engage users' focus and promote products, services, or companies. Traditionally, banner ads are static displays However, recent trends have